Aonic
Aonic’s website suffered from slow loading speeds and poor performance, especially for users in rural areas, hindering accessibility and scalability across multiple countries.
Task
Rebuild Aonic’s website from the ground up with a lightweight, high-performance architecture optimised for low-bandwidth environments, multi-country expansion, and AI-friendly search visibility.
As Asia’s largest end-to-end drone solutions provider, Aonic serves customers across urban and rural areas. Their website is the primary gateway for product information, pilot training enrolments and technical support. Slow page loads, heavyweight theme assets and an inconsistent multi-site setup left rural users frustrated and created friction for expansion into new markets.
The brief: deliver a fast, resilient and AI-friendly web foundation that scales regionally and performs well on limited connectivity.
We carried out a full site revamp focused on speed, stability and future expansion. The work balanced immediate performance gains for low-bandwidth users with a maintainable architecture for multi-country growth and AI discoverability.
Key deliverables
- Custom WordPress theme: Rebuilt from the ground up as a lightweight, purpose-built theme with a minimal runtime footprint and strict asset discipline.
- Optimisation for low-connectivity: Aggressive caching, responsive image delivery, efficient critical-rendering paths and lazy loading to ensure usable experiences on slow networks.
- Multi-country foundation: A modular multi-domain architecture enabling country-specific sites with centralised content management and local SEO controls.
- AI-ready content structure: Semantic markup, structured data and clear content hierarchy to improve indexing by both search engines and emerging AI crawlers.
- Full site modernisation: Comprehensive migration to modern coding standards, CI workflows and automated testing to ensure stability as the platform scales.
- Custom, lightweight theme: Purpose-built WordPress theme engineered for minimal load and fast first paint.
- Optimised delivery: Cloudflare CDN integration and tuned caching strategies for consistent global performance.
- SEO & AI schema: Rich structured data and semantic content design for better discovery across human and machine search channels.
- Scalable architecture: Multi-country configuration that supports rapid rollout of localised sites with consistent branding.
- Performance targets met: Core Web Vitals optimised to deliver sub-2 second load times on typical rural mobile connections.
- Significant speed improvements: Page loads reduced by up to 70%, materially improving accessibility for rural users.
- Reduced operational friction: A leaner codebase and modern workflows lowered maintenance effort and sped up feature rollouts.
- Ready for regional expansion: A robust multi-site foundation simplifies localisation and launches in new markets.
- Future-proofed discovery: AI-friendly content and schema position Aonic for improved visibility in next-generation search.
Our team delivered a tailored solution to meet Merryfair’s unique needs:
- Modern Corporate and E-Commerce Integration: Combined their corporate presence with a robust e-commerce system, enabling a unified online platform.
- Searchable Resource Hub: Created a dynamic and easily navigable repository of product-related materials to enhance customer satisfaction.
- Optimized User Journey: Designed with simplicity and scalability in mind, ensuring a smooth and enjoyable experience for all visitors.
We partnered with Aonic to modernise their entire web presence — from front-end rebuild through infrastructure tuning and content architecture — delivering a fast, scalable digital foundation that reflects their leadership in drone innovation.
We’re a team of innovators passionate about turning bold ideas into powerful digital solutions, helping businesses build impactful systems that deliver results.