What Is a Digital Presence Score? How to Check Your AI and SEO Visibility in 30 Seconds

Your website might rank on Google. But can ChatGPT, Perplexity, or Gemini find it? Most businesses check their Google rankings and stop there. In 2026, that is only one piece of the visibility puzzle. Our free Digital Presence Score tool audits your website across 8 categories (AI readiness, schema markup, Google Business Profile, and more) and tells you exactly what to fix.

Check your Digital Presence Score now →

What Is a Digital Presence Score?

A Digital Presence Score is a measure of how visible, trusted, and citation-ready your business is across every platform: search engines, AI assistants, social media, and directories. It goes beyond traditional SEO rankings to include signals that AI systems use when deciding whether to cite your business in a generated answer.

Your Digital Presence Score is calculated across up to 8 categories, each scored from 0 to 100 and combined into a weighted overall score:

• Schema Markup: structured data and JSON-LD
• Content Quality: depth, structure, and clarity
• Technical SEO: foundations for discoverability
• Trust Signals: authorship, HTTPS, and credibility
• AI Readiness: llms.txt, structured data, and AI-friendly signals
• AEO Structure: answer-first headings, FAQ sections, and direct answers
• Local SEO: NAP consistency and local keywords (local businesses only)
• Google Business Profile: completeness across 9 criteria (local businesses only)

Why Your Website Needs More Than Just SEO in 2026

Traditional SEO focuses on ranking higher in Google search results. The strategy was simple: rank higher, get more clicks, generate more leads.

That model is changing rapidly.

When someone searches today, they may never click a link at all. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now synthesise answers directly from multiple sources. If your website is not one of those sources, your business is invisible, even if you rank on page one of Google.

This is why businesses now need to optimise across three disciplines:

• SEO (Search Engine Optimisation): ranking in traditional search engines
• AEO (Answer Engine Optimisation): appearing as the direct answer in featured snippets and AI summaries
• GEO (Generative Engine Optimisation): being cited by AI systems like ChatGPT, Perplexity, and Gemini

Our complete guide to SEO, AEO, and GEO explains each discipline in detail.

How the Digital Presence Score Tool Works

Getting your score takes under 30 seconds and requires no account or sign-up.

Step 1: Paste your website URL

Enter any URL: your homepage, a blog post, or a product page.

Step 2: AI analyses your visibility

The tool crawls your page and analyses schema, content structure, technical signals, and AI-readiness indicators across all 8 scoring categories. If your business has a physical location, tick the option to include a Google Business Profile check.

Step 3: Get your score and prioritised fixes

You receive a full scored report with recommendations sorted by impact. Critical issues are flagged first, so you know exactly what to address and why it matters for your visibility.

Every audit also generates a permanent shareable URL and can be exported as a PDF, which is useful for presenting results to clients or your internal team.

Run your free audit →

What the 8 Scoring Categories Measure

1. Schema Markup

Schema markup is structured data (usually written as JSON-LD code) that tells search engines and AI models exactly what your content is about. Types like FAQPage, Organisation, and BreadcrumbList allow AI systems to extract precise answers rather than guessing from raw text.

Sites with schema markup are significantly more likely to appear in rich results on Google and to be cited in AI-generated responses.

2. Content Quality

This measures the depth, structure, and clarity of your content. AI models prefer thorough, well-organised pages. A score here reflects whether your content is substantive enough to be considered a reliable source.

3. Technical SEO

Technical SEO covers the foundational signals search engines use to crawl and index your site: page speed, mobile friendliness, crawlability, and site structure. Without a solid technical foundation, no other optimisation effort will perform well.

4. Trust Signals

Trust signals tell both search engines and AI systems that your content is credible. This includes HTTPS, author bios, publication dates, and backlinks from reputable sources.

5. AI Readiness

This score analyses whether your site sends the right signals to AI crawlers. The most impactful element here is an llms.txtfile, an emerging standard that lets you provide a clean, structured summary of your site specifically for AI language models. Think of it as a robots.txt for AI systems.

6. AEO Structure

AEO Structure measures how well your page follows answer-first content patterns. This includes:

• Placing your key point within the first 150 words
• Using question-format H2 headings (What, How, Why)
• Including an FAQ section
• Keeping paragraphs short and direct

7. Local SEO

For businesses with a physical location, this score checks NAP (Name, Address, Phone) consistency and the presence of local keywords. Local SEO signals matter for both Google Maps rankings and AI responses to location-based queries.

8. Google Business Profile

When you tick “My business has a physical location,” the tool checks your Google Business Profile across 9 criteria: address, phone number, website link, business description, category, opening hours, photos, star rating (4.0 or above), and review count (10 or more). GBP completeness counts as 10% of your overall score for local businesses.

What Is an llms.txt File and Why Does It Matter?

An llms.txt file is a machine-readable file placed at your root domain (e.g. yoursite.com/llms.txt) that tells AI language models what your site is about, which pages matter most, and how you would like your content to be represented.
It is one of the highest-impact GEO improvements you can make right now. Adding an llms.txt file directly improves your AI Readiness score and signals to AI crawlers that your site is structured, intentional, and ready to be cited.

How to Get Your Business Cited by ChatGPT, Perplexity, or Gemini

AI models cite sources that are authoritative, clearly structured, and easy to parse. The most effective steps are:

1. Add FAQPage and Organisation schema markup to your key pages
2. Create an llms.txt file at your root domain
3. Use answer-first headings so your key point appears in the first 150 words
4. Ensure your content is thorough; aim for 800 or more words on topic pages
5. Build trust signals: author bios, publication dates, and backlinks from reputable sites

Running a Digital Presence Score audit tells you exactly which of these signals are missing from your site and what to prioritise.

Frequently Asked Questions